Jake Kimpton

Analytics Consultant

Jake Kimpton - Photo
### About Me Hello, I am an *Analytics Consultant* for [3WhiteHats](https://www.3whitehats.com "3WhiteHats"). Harnessing the power of user data, I work with companies to uncover key insights to help them achieve their company goals, plan future stategy and increase customer loyalty. I use Google Analytics and Google Tag Manager to deliver accurate event tracking on a variety of digital platforms such as websites, apps and embedded interactive systems. I also hold my Google Analytics Individual Qualification (GAIQ). I am a huge fan and long time user of the Adobe Creative Cloud Suite, most notably, *Lightroom*, *Photoshop*, *Premiere Pro* and *After Effects* and my experience using these applications spans nearly 10 years. Right now, I am now working at an exciting and flourishing Analytics, SEO and PPC Agency in Falmouth, Cornwall as an Analytics Consultant. On the side, I surf, photograph the night's sky, eat [great food](https://www.cornwalllive.com/whats-on/food-drink/mighty-boo--best-burgers-753049 "The Best Burgers in Cornwall"), drink [local beer](https://tributeale.co.uk/ "If we ever meet, I'll have a pint of Tribute"), socialise with my friends and family and everything else in between. Fancy a chat? Find me on [LinkedIn](https://www.linkedin.com/in/jakekimpton/ "Add me on LinkedIn")

### News and Projects
### [New Cross-Device Reporting for Google Analytics](articles/?article=new-cross-device-reporting-google-analytics "Read Article") Earlier this week, Google announced an exciting new feature for GA and we’re pretty sure you’re going to like it. If you’re in marketing, cross device analysis is something you should already be thinking about. Understanding a user’s journey across mobile, tablet and desktop devices can shed light on how best to optimise customer experience and plan a better marketing strategy. Facebook has historically led cross-device attribution, and we don’t see that changing any time soon, but it’s great to see Google making strides toward exposing insights into cross-device browsing habits as they become more prevalent in today’s society. [Read Article](https://www.jakekimpton.com/articles/?article=new-cross-device-reporting-google-analytics "Read Article")
### [Enhanced UTM Generator v1.0](https://www.jakekimpton.com/tools/enhanced-utm-generator/ "View Project") Part of my consultancy involves training clients on Analytics best practises. A common audit issue I come across is UTM usage, or lack of. Typically, UTM tags are used to monitor campaign performance based on a source, medium, campaign, term and content value. Not all of these are required for Google Analytics to work, but if used incorrectly, you are effectivly overwritting GA's best guess with false data. Not so handy for the quarterly campaign reports. This tool will correct and help teach in the best way to use UTM tagging. Plus, it'll keep a local copy of each UTM URL you generate within your browser. Neat right? [View Project](https://www.jakekimpton.com/tools/enhanced-utm-generator/ "View Project")